Acimac presents new brand for international promotion: We Are Acimac

We Are Acimac: three words that highlight the excellence of Italian ceramic technologies and the global prominence of Italian expertise. Well aware that approximately one out of every two ceramic tile production lines in operation worldwide is Italian, Acimac (Italian Ceramic Machinery and Equipment Manufacturers’ Association) has launched a new brand devoted specifically to international promotion and to raising awareness of the factors behind Italy’s global leadership in this industry.

This initiative aims to highlight the advantages of choosing Italian ceramic technology, from the manufacturers’ ability to supply all the components of a production line to a lower total cost of ownership, from constant innovation to reliability, from global support and servitization to energy efficiency and cutting-edge solutions for digital decoration and design.

Acimac intends to enhance its international profile with a new coordinated graphic design representing the collective strength of 137 companies with more than 7,000 employees, revenues of over €2.3 billion (preliminary 2023 figures) and an unparalleled number of patents. This new branding will feature prominently at upcoming global events.

The launch of We Are Acimac will be accompanied by a number of initiatives, including a dedicated website, a LinkedIn page, emotional videos narrating the sector, advertising campaigns and networking events.

We Are Acimac will be officially presented at Tecna 2024, the sector’s premier trade show organised by IEG – Italian Exhibition Group in cooperation with Acimac, to be held in Rimini from 24 to 27 September.

“We Are Acimac is the new brand that identifies Italian manufacturing technology, design and services for ceramics,” comments Acimac chairman Paolo Lamberti. “Our goal is to highlight the superior quality that sets us apart from our global competitors. “As a sector of excellence, it is crucial for us to ensure that our unique qualities are recognised by our customers. Adding value, innovating and maintaining a commitment to continuous product research are core aspects of our business approach and should not be taken for granted.”